Case Study

First Presbyterian Church of Brighton

Overview



First Presbyterian Church of Brighton is a congregation of the Presbyterian Church USA located in Brighton, MI. Founded in 1853, they have a current membership of more than 500. Their ministry vision is to be a warm and welcoming spiritual home where people are challenged to grow to their fullest potential.

First Pres wanted to level up their look to appeal to a broader audience of church-goers. Recognizing that we live in an always-online world, they knew potential visitors would get their first impression of the ministry via the website. Through our design process, we worked with the church to create an online presence that both celebrates their heritage and boldly looks forward to a bright future.
















The Challenge



First Pres came to us needing a beautiful web presence for their community at an affordable price. They recognized that a new website would enable them to better reach out to a generation who researches everything online.

At the time, they did not have a staff member or volunteer with the necessary expertise to achieve their vision for the new website. It was important for them to move forward with a system like FaithConnector that would allow even their non-technical staff members to maintain the design and content.

Our Process


Our design team consulted with Communications Coordinator, Melanie Phillips, to explore her desires and goals for the website. We then worked with Melanie through a number of revisions to customize the site based on her preferences.

First Pres offers both traditional and contemporary services to the community, so we tried to meld the two styles together in their design.

Imagery


We combined imagery that represents the heritage of the congregation (stained glass, brick facade, worshippers during service) with a bright color palette and clean lines. 

Fonts


The typography on the site is a mixture of a clean, humanist font (Lato) and a traditional and easy-to-read font (Georgia).

Color


The color palette is reminiscent of the beautiful stained glass windows that decorate the church building. Bold splashes of color highlight key areas and interactive bits.







Melanie Phillips
Communications Coordinator

From The Client



FaithConnector enabled a congregation with a small staff and budget to put out a top-notch church website.

We can create and maintain the design at our knowledge level. For those with little to no skills, the templates and resources are right there.

What we like most is the ability to make a phone call and immediately receive the help we need. We cannot say enough about how nice it is to work with a company that helps us every step of the way without making us feel guilty.

We now have a beautiful and functional church website thanks 100% to FC. Our congregation loves the new look, and we are proud to have it available to folks looking online for a place to worship in Brighton.

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